Zain launches Subscription Video on Demand Service ‘PlayVOD’ in partnership with Digital Virgo
The launch of SVOD on Zain’s API platform in Kuwait is the first for Digital Virgo following a Group-wide framework agreement with Zain
PlayVOD offers a rich library of over 3,000 movies and TV series, inclusive of MBC.
Kuwait, 15 October 2019
Zain, the leading digital service provider in Kuwait, today announced the launch of a unique subscription video on demand (SVOD) service, ‘PlayVOD’, in partnership with Digital Virgo, a France-based specialist in telecom payments, monetization and digital marketing. The new service offers Zain Kuwait’s 2.8 million customers access to a wide range of popular movies and TV series, mixing international and regional content.
PlayVOD is currently live in 12 countries and available in five languages, boasting a rich library of 3,000+ movies and TV series, including access to a wide range of movies and TV shows from MBC, one of the largest production houses in the region. Zain customers can subscribe to the premium VOD service using Direct Carrier Billing (DCB).
The inaugural launch of PlayVOD in Kuwait follows a company-wide agreement entered between Zain Group and Digital Virgo earlier this year to provide Zain’s 49 million customers across eight markets with access to Digital Virgo’s portfolio or premium mobile content and mobile entertainment partners.
The deal followed the system’s integration with Zain Group’s Application Program Interface (API) platform and the deployment of Direct Carrier Billing technology by the telco. PlayVOD is set to be rolled out to other Zain markets progressively in the near future via the Zain Group API Platform.
Modhey Al Sabah, Zain Kuwait’s Chief Government Affairs and Business Development Officer
Kuwait is another example of Zain’s pioneering approach to delivering the most compelling user experiences as we transform to become a fully integrated digital lifestyle provider. Our Group-wide API program has made partnering with leading technology and over-the-top (OTT) content providers such as Digital Virgo much easier, with the result being services such as PlayVOD being brought to market much more quickly.”
Guillaume Briche, Digital Virgo CEO
commented, “The launch with Zain Kuwait illustrates how we intend to strengthen our international development, particularly in Africa and Middle East, teaming up with major telecom groups to increase our visibility within the digital ecosystem. In these regions, our positioning as an expert in payment, monetization and marketing is unique, and allows us to bring significant value to mobile operators and their end-users.”
About Zain Kuwait
Mobile Telecommunications Company “Zain” was founded in 1983 in Kuwait as the first mobile telecommunications company in the Middle East and Africa. The Group’s flagship operation has enjoyed a proud history of achievements since then, including becoming the first telecom operator to launch a commercial GSM service in the region in 1994, as well as becoming the first telecom company in Kuwait to launch nationwide 4G LTE Internet services in 2012. In May 2019, Zain Kuwait announced its network was fully ready for the commercial launch of fifth generation wireless technology (5G) as the first operator to offer 5G technology in the GCC region in the Kuwaiti market with nationwide coverage of all areas during June 2019. www.kw.zain.com
About Digital Virgo
Digital Virgo is an international BtoB Group that operates in the payment and monetization markets through telecom operators’ billing solutions. Positioned at the heart of an ecosystem made up with operators, merchants (content producers, media, ticketing professionals) and digital advertising platforms (Google, Facebook, etc.), its role consists in interconnecting these players to meet their main challenges: optimizing payments, monetizing content, services and audiences and ensuring their performance through mobile marketing campaigns. The Group’s success is based on its mobile DNA, its mastery of the telecom environment and its ability to anticipate developments linked to the digital marketing sector. Digital Virgo’s expertise is rolled out in more than 40 countries throughout more than 25 offices, driven by local teams, focused on the countries’ issues, uses and culture in which they operate. The Group deals with 120 telecom operators and over 200 merchants. In 2018, it generated revenue of nearly €258 million. For more information: digitalvirgo.com
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