Zain’s Dizlee partners with Sesame Workshop offering premium educational content to its popular Zain Kids digital platform
• Partnership will result in inclusive access to educational content, falling under Zain’s corporate sustainability strategy in line with the UN’s Sustainable Development Goals
• Dizlee API platform makes content accessible to Zain customers in six markets plus Omantel.
Kuwait City, Kuwait – 12 June, 2022
Zain Group announces that its recently rebranded API platform and homegrown digital ecosystem provider, Dizlee has entered a collaboration with Sesame Workshop’s Ahlan Simsim, an Arabic-language program that follows the adventures of Basma and Jad, two best friends exploring their world.
The partnership between Zain’s Dizlee and Sesame Workshop is also aligned with the United Nations’ Sustainable Development Goal number four, related to the provision of quality education for all. The collaboration sees Ahlan Simsim content and characters becoming available on the Zain Kids platform to customers in Kuwait, Saudi Arabia, Iraq, Jordan, Bahrain as well as to Omantel customers.
The initiative is in line with two of Zain Group’s objectives to provide top quality digital services through Dizlee, while at the same time aligning with the Zain Group’s corporate sustainability objectives.
From the creators of Iftah Ya Simsim and Sesame Street, Ahlan Simsim offers content that fosters early learning for young children in the Middle East and North Africa, especially those affected by crisis and displacement. Ahlan Simsim is part of a wider humanitarian initiative of the same name. For more than 50 years, Sesame Workshop has been a torchbearer in the ‘edutainment’ space and a household name across continents.
This agreement marks yet another effort from Zain to ensure that its educational offerings to the market solve the dual purpose of providing quality digital content to the youth, and at the same time ensuring that the company is in line with the UN’s Sustainable Development Goals, that every child in the region has access to quality education, regardless of where they are based.
René Celaya, Vice-President for International Programs at Sesame Workshop said, “Sesame Workshop is extremely pleased to partner with Zain Group. Through the Zain Kids platform, children are able to enjoy the educational and inclusive content of Ahlan Simsim, which promotes playful learning and teaches skills to help young children grow smarter, stronger, and kinder.”
Zain recognized the importance of providing access to qualitative educational content that caters to its communities, particularly given the impact of the pandemic as well as the need to establish digital inclusive communities. This partnership leverages Ahlan Simsim’s content and Zain’s digital reach to build resilience and empower young people.
Technical support for this integration was provided by Digital Virgo, a Dizlee trusted partner.
Dizlee is the primary and preferred digital service aggregator for all Zain operations across the Middle East and Africa as well as for Omantel. By exposing its APIs through the Dizlee platform, Zain removes a significant barrier to the development of profitable digital partnerships from across the globe, enhancing the time-to-market rollout of appealing entertainment and gaming services to customers. Zain is the only mobile operator in the MENA region to offer a Group-wide centralized platform with a unique selling proposition and one-stop shop model for partners such as internet service providers, OTT players, global digital content brands and other mobile network operators planning to enter the Middle East and connect to seven countries and 50 million customers.
About Ahlan Simsim
From the creators of Iftah Ya Simsim and Sesame Street shows around the world, Ahlan Simsim is an Arabic-language program that follows the adventures of Basma and Jad, two best friends exploring their world. Each episode features familiar Muppet friends, animated characters, and trusted adults who help our characters learn how to identify and manage big feelings—with lots of fun, laughter, and learning along the way! Learn more at www.ahlansimsim.org.
About Sesame Workshop
Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been reaching and teaching children since 1969. Today, Sesame Workshop is an innovative force for change, with a mission to help young people everywhere grow smarter, stronger, and kinder. The organization is present in over 150 countries, serving vulnerable children through a wide range of media, formal education, and philanthropically funded social impact programs, each grounded in rigorous research and tailored to the needs and cultures of the communities we serve. For more information, please visit www.sesameworkshop.org.
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